Entity Optimization Checklist

Score each item: ☐ Missing · ☑ Complete. Target 18+ / 22 for strong AI entity recognition.

Company Entity

Item
Organization JSON-LD with legal name, url, logo, foundingDate
sameAs links: LinkedIn, Crunchbase, G2, Wikidata (if exists)
Identical brand description on website, LinkedIn, G2, Google Business Profile
Google Knowledge Panel or Wikidata entry (where eligible)
llms.txt pointing to entity-critical pages

Founder / Person Entity

Item
Founder page with Person schema (name, jobTitle, knowsAbout, sameAs)
worksFor property linking Person → Organization
Author bios with Person schema on all content
LinkedIn profile matches Person schema exactly

Product Entity

Item
Product or Service schema on all offering pages
brand property linking Product → Organization
AggregateRating schema where reviews exist
Product names consistent across site, G2, Capterra, docs

Entity Relationships & Trust

Item
@graph connects Organization, Person, Product entities on site
Third-party mentions corroborate entity (press, directories, reviews)
No conflicting entity data across profiles (NAP audit passed)
Entity mention rate tested: 30 prompts across ChatGPT, Claude, Gemini
Entity disambiguation: unique name distinguishable from homonyms

Altus Connect · altusconnect.com/ai-visibility