Entity Optimization Checklist

Score each item: ☐ Missing · ☑ Complete. Target 18+ / 22 for strong AI entity recognition.

Company Entity

✓Item
☐Organization JSON-LD with legal name, url, logo, foundingDate
☐sameAs links: LinkedIn, Crunchbase, G2, Wikidata (if exists)
☐Identical brand description on website, LinkedIn, G2, Google Business Profile
☐Google Knowledge Panel or Wikidata entry (where eligible)
☐llms.txt pointing to entity-critical pages

Founder / Person Entity

✓Item
☐Founder page with Person schema (name, jobTitle, knowsAbout, sameAs)
☐worksFor property linking Person → Organization
☐Author bios with Person schema on all content
☐LinkedIn profile matches Person schema exactly

Product Entity

✓Item
☐Product or Service schema on all offering pages
☐brand property linking Product → Organization
☐AggregateRating schema where reviews exist
☐Product names consistent across site, G2, Capterra, docs

Entity Relationships & Trust

✓Item
☐@graph connects Organization, Person, Product entities on site
☐Third-party mentions corroborate entity (press, directories, reviews)
☐No conflicting entity data across profiles (NAP audit passed)
☐Entity mention rate tested: 30 prompts across ChatGPT, Claude, Gemini
☐Entity disambiguation: unique name distinguishable from homonyms

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