Score each item: ☐ Missing · ☑ Complete. Target 40+ / 50 for strong AI visibility foundation.
| ✓ | Item |
|---|
| ☐ | About page states legal company name, founding year, HQ location, and category in first 100 words |
| ☐ | One-sentence company description identical on About, homepage, LinkedIn, and GBP |
| ☐ | About page lists all primary services with plain-language descriptions |
| ☐ | Founder/leadership page exists with full name, title, credentials, and photo |
| ☐ | Team page links to individual expert profile pages (not just names) |
| ☐ | Organization schema on homepage with name, url, logo, foundingDate, sameAs |
| ☐ | Person schema on founder page with worksFor linking to Organization @id |
| ☐ | No conflicting company descriptions across pages |
| ✓ | Item |
|---|
| ☐ | Dedicated page for each core service (not one generic services page) |
| ☐ | Each service page has 800+ words with scope, process, pricing signals, and outcomes |
| ☐ | FAQ section with 8+ questions per major service page |
| ☐ | FAQPage schema on all FAQ sections |
| ☐ | Industry glossary page with 20+ defined terms |
| ☐ | At least one comparison page (you vs category or feature comparison) |
| ☐ | Case studies with client name, industry, challenge, solution, and measurable results |
| ☐ | Original statistics or research published on site (even small-sample surveys count) |
| ✓ | Item |
|---|
| ☐ | Every blog post has named author with bio and credentials |
| ☐ | Author schema (Person) on all article pages |
| ☐ | Author pages list knowsAbout topics matching content expertise |
| ☐ | Customer testimonials include full name, company, role, and specific outcome |
| ☐ | Review schema or AggregateRating where reviews exist |
| ☐ | Testimonials page separate from homepage slider |
| ☐ | Press/media page or mentions section with third-party sources |
| ☐ | Privacy policy, terms, and contact page easily discoverable |
| ✓ | Item |
|---|
| ☐ | Organization JSON-LD validates in Google Rich Results Test |
| ☐ | Article schema on all blog posts with author, datePublished, publisher |
| ☐ | BreadcrumbList schema on key pages |
| ☐ | Internal links connect services → case studies → blog posts → about |
| ☐ | llms.txt file at site root pointing to key entity pages |
| ☐ | Canonical URLs set correctly on all pages |
| ☐ | No critical pages blocked in robots.txt |
| ☐ | XML sitemap submitted and includes all service, author, and FAQ pages |
| ✓ | Item |
|---|
| ☐ | Mobile PageSpeed score 80+ (or Core Web Vitals pass) |
| ☐ | Largest Contentful Paint under 2.5 seconds on mobile |
| ☐ | All pages readable without JavaScript for core content |
| ☐ | Click-to-call phone number on mobile header |
| ☐ | Clear CTA on every service page |
| ☐ | Images have descriptive alt text including service/category context |
| ☐ | HTTPS across entire site with no mixed content warnings |
| ☐ | 404 page helpful with links to top services and contact |