Score each item: ☐ Missing · ☑ Complete. Target 32+ / 40 for content that AI systems reference consistently.
| ✓ | Item |
|---|---|
| ☐ | Content title matches how buyers ask AI (question or comparison format) |
| ☐ | Opening paragraph answers the core query within 100 words |
| ☐ | Primary keyword/topic stated in H1 and first paragraph |
| ☐ | Content scoped to one primary intent (not five topics in one page) |
| ☐ | Internal links connect to related service and proof pages |
| ☐ | Content addresses a specific audience segment (not "everyone") |
| ☐ | Search/AI prompt tested: content topic appears in 20-prompt baseline |
| ✓ | Item |
|---|---|
| ☐ | Named author with credentials on every piece |
| ☐ | Author Person schema linked to Organization entity |
| ☐ | Original data, research, or proprietary insights included |
| ☐ | Third-party sources cited with links where applicable |
| ☐ | Case studies or client proof support major claims |
| ☐ | Publication date and last-updated date visible |
| ☐ | Editorial standards or methodology section for research content |
| ✓ | Item |
|---|---|
| ☐ | Clear H1 → H2 → H3 hierarchy (no skipped levels) |
| ☐ | TLDR or key takeaways box at top for guides 1,500+ words |
| ☐ | FAQ section with 5+ questions on pillar content |
| ☐ | FAQPage schema matches visible FAQ text exactly |
| ☐ | Lists and tables used for scannable comparison data |
| ☐ | Definitions formatted consistently (term — definition) |
| ☐ | Statistics include source, sample size, and date |
| ✓ | Item |
|---|---|
| ☐ | Problem section states reader pain in first 200 words |
| ☐ | Explanation section covers how/why (not just what) |
| ☐ | Examples section includes at least one real or composite example |
| ☐ | Data section includes at least one statistic or benchmark |
| ☐ | Expert opinion attributed to named person with credentials |
| ☐ | Action steps numbered and specific (not vague "learn more") |
| ☐ | FAQ section closes with 5+ buyer questions |
| ✓ | Item |
|---|---|
| ☐ | Content updated within last 12 months (dateModified visible) |
| ☐ | Passages are 40–167 words for optimal AI citation extraction |
| ☐ | No critical content gated behind forms or PDF-only |
| ☐ | Comparison and how-to content published as HTML (not image-only) |
| ☐ | Article schema with datePublished and dateModified |
| ☐ | Ungated downloadable supplements optional; core content on-page |
| ☐ | Monthly AI citation test logged after major content updates |
| ✓ | Item |
|---|---|
| ☐ | Blog posts follow standard template (Problem → Action → FAQ) |
| ☐ | Case studies follow Client → Challenge → Solution → Results format |
| ☐ | Service pages follow scope → process → outcomes → FAQ structure |
| ☐ | Landing pages include entity-clear headline and proof block |
| ☐ | FAQ pages use question-as-H2 or schema-aligned Q&A pairs |
| ☐ | Brand voice consistent; factual claims identical across related pages |
Altus Connect · altusconnect.com/ai-visibility